PharmaPhonetics™ Speech Enabled Market Research (SEMR) Program Features & Benefits

---

SEMR Features and Benefits

Our programs use Automated Speech Technology (ASR) to elicit physician input regarding specific information such as published studies, papers, posters, abstracts, and proposed marketing materials. And because we work with your team, every interaction is:

• Consistent and 100% approved by your firm. Speech automation ensures that every survey and interaction is delivered exactly the same to all of your potential and current physicians
• On message and in your own words-- every time
• 10-11 minutes of undivided physician time. Imagine the value of this interaction for data gathering about clinical practices and physician perceptions
• Customized in tone and delivery to take advantage of ethnic and geographic differences such as language and dialects
• Legally approved. We work with the Brand team, Marketing Research and Compliance to gain all necessary approvals.

Our programs have features that product teams love:

• Our response rates are higher than other research vehicles, so we can deliver
  increased panel sizes and draw from a greater geographical area, without the cost of in-person research
• Surveys can be taken any time 24x7 from any phone.  Every physician has a phone
• Our initiatives are rated as convenient by busy participating physicians.  Physicians like not having to travel to take part
• Physician database targeting and segmentation to reach physicians that are strategically important to a project (specialty, region, decile, etc.)
• Our programs are automated and efficient, with extraordinarily high completion rates
• Our programs are flexible, and easily tailored to precisely meet program needs
• Highly scaleable
• A turn key program with dedicated program management and account support
• Programs with a repeatable process that can be used across brands or for on-going or follow up research for the same brand
• Rapid development and deployment
• Our programs provide a cost-effective method of conducting research
• Our programs are available in multiple languages.

Benefits include:

• Methodology and technology provide higher response rates to recruitment efforts
• Larger more diverse panels increase study confidence levels and reduce potential survey bias
• Offers an alternative research vehicle to reach physicians
• Presents the brand and pharmaceutical firm as a thought leader
• Great ROI for the investment
• Cost effective way to conduct research
• Overcomes shortcomings of existing methods and alternatives
• Increases physician familiarity with your brand's studies and marketing materials
• Potential increase in prescribing intent
• Potential increase in new scripts from new and existing physicians.

To learn more about our SEMR program and program overview, or for additional details about how you can put PharmaPhonetics solutions to work for your brands, Contact us or call us at 585-248-9289.